Mass Media Hype and Confusion

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Microsoft (NASDAQ: MSFT): This is why you need to think for yourself if you want to succeed long-term in the market. I check the major newspapers and magazines to get a read on the overall sentiment of the population and the talking heads, fluffers, and fear mongers, looking for extreme points, group think, fear, optimism, hope, giddiness, whatever. To me, 90%+ of the reason to follow the mass media is…

…that it’s the best way to measure sentiment. We should care less what poor Jimmy Journalist is earning his keep with this week, whether its filling the pages of Barron’s with the stock fluff or diss of the week. Actually I do care to the extent Jimmy’s shiny fluffer piece or gruesome gore piece comes after the move has been made, which almost always the case. Cheers!